Saturday, December 20, 2008

Search Engine Optimization - An Upcoming Profession

Introduction to SEO

SEO is basically set of techniques and procedures, which makes a website to generate targeted traffic.

Search Engine Optimization has more to do with marketing than it does programming.

Search Engine ranks your website by a complex equation written in mathematics and called “Algorithm” or “Algo”.

As the structure is based on mathematics, so there are some predicted actions that it may take, and a good SEO must learn them by time and experience.

Your domain name must contain your basic keyword, because your domain name is core source to improve your branding.

Keywords should be perfectly optimized and fetched to generate targeted traffic. The traffic you received is based on your keyword research and optimization.

Identification of business domain also has core value when it comes to keywords optimization.

Product name with the variation of vendors should also be used as primary keywords.

One should also be aware of number of searches and competition a keyword may produce during a month, this will eventually help in optimizing keyword.

Keyword density is another issue, which affect your website positioning and ranking, it should not be more than 2% to 6%.

Managed blogging can play vital role in a website optimization.

Insertion of website in social posters is also useful in increasing its domain worth and keyword positioning.


Why do we need SEO

Search Engine Optimization is the core source of generating targeted traffic to your website.

Cyber Space is one of the low cost mediums to promote your business.

Web presence is the most feasible way to Globalization.

SEO will help you cut your marketing cost to a prominent extent.

It also support you to generate better ROI.

Website based on E-Commerce backbone cannot generate effective business without proper optimization.


SEO Benefits to Your Business Domain

Search Engine Optimization helps your customers successfully find your products and services online faster with less effort.

It improves your competitive edge over, customer would less likely to find your competitors, depending on the quality of your SEO.

Search Engine Optimization makes your website easier to find and locate on the internet by your potential customers. It improves your ranking, increase targeted traffic and your chances of making sales.

It is observed that SEO would 5 times more likely to purchase your products and services after finding your web site through a search engine rather than online advertising.

Search Engine Optimization saves you time and money by utilizing free search engine services to promote your products and services.

It's a well known fact that visitors that are already qualified leads and more likely to buy your goods or services.

Getting in touch with international market opens new ways of business development for your domain.

Tuesday, December 2, 2008

Advanced Web Content Management Systems

Introduction

That allow you to edit entire website's content, anytime from anywhere through a very user friendly graphical administrative section that enables a non-technical user to understand, use and maintain site independently. It also allows you to manage contents, images and links on web pages for your company information and more. With new Content Management System, site administrator can easily manage website pages, images, graphic design, colors, website navigation, fonts, links, alignment, tables, fonts, size & color of news ticker and more... You can also customize the design by placing images through administration console and set the background color of your pages, and define the font type, size and color of the news ticker. It is the most advanced Powerful Content Editor available in virtual market place. In fact it's as simple as using MS WORD.

Other Common Features

Menu Manager:

Multiple Menus allows the implementation of several different layouts (vertical, horizontal, picture, and text based and tab). You can implement the elements of your menu keeping the same design and thus creating a navigation tool that will help your guests find the information they are looking for.

Page Management

Unlimited main and sub pages all with advance content editor. Organize you content using tables, insert text, images, flash, video, audio, links... anything you want on your website ANYTIME from ANYWHERE through Advance Content Management System.

Dynamic Site Map

Synchronizes with web pages Provides an overview of the entire website in tree structure format. The site map can automatically synchronize itself with available pages/components and site visitor can easily access any part of the solution through a comprehensive tree format.

News Events Manager:

A database driven tool that allows organization of News Articles on a website. A headline list is displayed on the front-end and each headline expands to a full-story page when selected. Additionally, categories may be created, images may be attached, and content may be edited with the Plexus Content Editor. The News may also be displayed in Marquee Style if needed.

Site Search:

This feature allows searching within the text based pages of the website, i.e. that content which has been added via the content management system. User can just type words and advance search function will display all the relevant results.

Receive feedback

From your customer through Contact us Form that can be managed through a contact form manager with java validation and auto responding features.

Custom Modules and Functionalities

These functionalities can be added into the system according to the requirements and all other existing modules can be customized. For Example: Job System, Real Estate System, Online Hotel System, E-Commerce and many more...

Thursday, October 30, 2008

E-Commerce and its Strategies

E-commerce is a buzzword since the last five to six years, the question arise what exactly E-Commerce is? E-Commerce or Electronic Commerce is a very general term to describe any type of business or business transaction which involves any type of information transfer through the Internet.

This generalized description of E-Commerce covers all the different types of business on the Internet. Whether it is the business of selling any thing or business that exchange trading goods or the service between the corporations, all fall into the category of E-Commerce.

Electronic Commerce has rapidly expanded in the past and it is continuously expanding. It looks very obvious that in future the boundaries between conventional and electronic commerce will diminish because more and more business move completely or some of its part onto the Internet.

E-business has emerged as a force and a way by which companies exchange information with their suppliers and customers. E-Business and E-Commerce both are often used as a synonym for each other, but actually these two terms are different. E-Business defines the business models, processes and relationships. This is the range of opportunities presented to a business through use of digital networks.

E-Commerce is the subset of E-business and refers to the use of Internet between business and consumers. E-Commerce is a new marketing and sales channel to enhance the existing business model.


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Tuesday, October 28, 2008

What is Content Management?

With the emergence of internet and e-business, business world become very competent, if any website is boring, incomplete or in other words not compelling for the customer he will not come back to it.

Many times the websites are too complicated, time consuming and expensive to change. Webmasters are too busy, so the company needs an affordable and user friendly Content management System to be effective online. William Rogers, CEO of Ektron company says that " Web content management solutions help companies maintain and manage Web sites to allow IT, Web developers, marketing, customer support, human resources, and others to add or modify content in a secure, controlled way. Content contributors are empowered to regularly update Web content without compromising Web site quality".

Implementing a Content Management Solution:

It is not easy to manage changes to a website. E-business is completely a global business so it's possible that the headquarter of the company based in Atlanta and its distributors at Barcelona. So a company needs an automatic and new way to authorize changes on its web content. With a Content Management System Solution, content is fresher and really stick the users to the website longer.


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Sunday, October 26, 2008

Open Source Enterprise Web Portal Solution and Application Development

An open source enterprise portal has evolved to become the latest technology of choice to provide users with a workspace for managing all of the business information and files they need to do their jobs. Many Companies are deploying an enterprise portal solution from wide range of product options to choose from. Now companies can buy an independent best possible portal that works in a software independent, or they can also use portal functionality that have been integrated into software solutions such as web application servers, integration software, packaged applications, content management systems and business intelligence tools.

Syber craft offers an option to Custom build a portal solution is to use an open-source portal solution. There are many open-source portals provide not only the key portal features such as Key features such as publishing, search, categorization, personalization, single sign-on, etc, but also other capabilities such as content management and collaboration.

When you evaluate open-source enterprise portal solutions the main areas to consider: number of features provided, development cost and efforts, total product cost and available support. We think the total product cost and available support for upgrades and bug fixing and main problems.

Syber Craft have years of working experience with open source enterprise web portal solutions and application development by using a plat form such as Joomla, Drupal, Dot Net Nuke, OS Commerce and Word Press etc.. We will provide you complete solution including custom build modules which will fulfill you custom organizational requirements.

Open source enterprise web portals will give you advantage in-terms of managing your application by non technical users, fast accessibility to contents, following international standards user level rights for security and custom design.


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Monday, September 15, 2008

Flash Oriented Content and Web Crawler

The news about Google’s crawler to crawl flash based pages has been buzzing around lately. According to many big guns in SEO business this is true that Google has improved its ability to read flash oriented pages or intros. Nevertheless, it also starts indexing flash oriented pages and content written in them. Moreover, it also fetches the external flash embedded links form the websites.

All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms in Google searches.




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Sunday, August 31, 2008

Internet / Online Marketing - A value to organization

  • A professional Internet Marketing System with a focus on visitor conversion.
  • Increased targeted traffic received from the major search engines (Google, Yahoo, MSN, AOL, etc.) and their associated networks.
  • A high degree of control of online advertising and a measurable return on investment.
  • Content Management System to facilitate simple text and image updates.
  • Identification of ongoing opportunities for increase in sales revenue and profitability.
  • Attracting enough visitors to the Website is only the first stage of a two stage process. If the Website is not designed for maximum conversion then your investment in attracting those visitors is wasted.
  • All of the Websites we design and build deliver increased Website traffic, much higher visitor conversion rates and, most importantly, maximum Return on Investment (ROI).

Every website needs constant modifications to succeed from there competitors in terms of awareness among visitors across the globe, in order to achieve all this and much more website owner needs to modify the website in terms of marketing prospective with in the following key areas.

- Keyword Selection and Analysis

- Competitor Analysis

- HTML code of website.

- Contents of website.

- Meta Tags

- Indexing into search engines.

- Internal code modifications.

- Site Maps

- Proper search engine submissions into top search engines.

- Submissions into most famous directories.

- Monthly Ranking and Progress Reports

- Back linking


Regards

Syber Craft


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Thursday, August 21, 2008

An introduction to DHTML

Simple and straightforward text now seems bit dull and may not attract visitors from mass market of internet. Now the visitors need more attraction to be displayed with increased amount of data.

HTML was born to solve the same problem. It is the subset of SGML, SGML means Standard Generalized Mark-up Language. As you know, HTML presents data in a browser window in a multitude of shapes, sizes and colors, and provides extra features, such as forms and hyperlinks. But there are many computer programming languages, which are more functional and dynamic than simple HTML.

JavaScript is one of the languages, which were written with the concept of internet. With its help one can add different sort of calculators or user’s command dependent features to its website.This is the point where we meet DHTML. It is basically the merger of HTML and scripting, we can add animated content and different sort of attraction for visitors by using DHTML.


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Friday, August 15, 2008

Online Marketing

Business case or research report preparation:

Syber Craft offers its services to prepare entire business cases and statistics based marketing report for your online business. Alternatively support the business case development by performing information gathering, data processing and analysis. These reports will ultimately support you in acquiring new business and build your portfolio along with the growth analysis of your online business.

Competitive intelligence reports:

Syber Craft will collect, analyze and summarize information of your domain competitors, industry, customer trends based on a mutually agreed framework and regularly provide updates. We can work either on a project model or on a dedicated resource model. The above services are only indicative of our capabilities.


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Sunday, August 10, 2008

Search Engine Optimization

It can be a frustration for many companies and individuals to compete with others. You have to investigate all aspects and techniques of your competitor that is more successful and ranking higher. A competitor analysis should be done, it is most important for any SEO structure.

To increase ROI companies investing more and more on their marketing budgets. As a marketing strategy for increasing a site's rankings, SEO considers how search bots or algorithm works and what people search for related to your business. SEO efforts may involve a site's structure, coding, contents, linking and referrals. These efforts may include adding unique and related contents to a site, also ensuring that contents are easily indexed by search engine’s robots, and making the site easily accessible and more appealing to users.

SEO is not simple its just like art and science of having successful website in terms of search engines visibility for relevant phrases and keywords. Search Engine Optimization typically includes keyword research and development, Meta tags, optimization, linking strategy and implementation, website submission and off course result reportings.

One of the most critical elements is the way you submit to the search engines and directories even you have well written contents. It takes time to write efficient and well structured submission, because poorly written submission can create negative impact.

SEO could not change you listings and positioning overnight some times it takes months and years of hard work to get to the top and have edge from your competitors, job still not finish you have to do constant work to maintain your position right up there because you can loose it straight away, looking for quick fix is not the way to go.

WARNING!

Use of quick fix and fast methods such as link farms and keyword stuffing will create negative impact on search engine, and your website can be banned by search crawlers and your website can be removed from search engine indexes.


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Thursday, August 7, 2008

Syber Craft Official Blog

Syber Craft is a newly established company, which deals in web media, development and promotional services. We are comprised of highly talented, enthusiastic and experienced professionals of IT industry. Our professionals have diverse experience, which helps us understanding client’s needs in a better way for almost all business domains. We always emphasis to provide our client with an edge on the basis of strong market research we do before development of a project.

Syber Craft is a group consists of intellect brains of their specific discipline, we are always keen to provide our client with diverse solution for their websites and marketing strategies.

Our professionals have in-depth experience of more than 15 years in different discipline of IT solutions. Our online marketing department will provide you the best suitable solution for your business on the basis of market research and let you enable to create your brand standing.



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